FRITO-LAY
Established 1961
Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels and Walkers potato crisps (in the UK and Ireland), each of which generated annual worldwide sales over $1 billion in 2009.
Frito-Lay began in the early 1930s as two separate companies, The Frito Company and H.W. Lay & Company, which merged in 1961 to form Frito-Lay, Inc. Four years later in 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, resulting in the formation of PepsiCo. Since that time, Frito-Lay has operated as a wholly owned subsidiary of PepsiCo. Through Frito-Lay, PepsiCo is the largest globally distributed snack food company in the world, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States, and 30 percent of the non-U.S. market. Frito-Lay North America accounts for 31 percent of PepsiCo's annual sales.
Today, Lay's potato chips are thriving. According to Statista, they were the highest-selling chip in 2021 and the first few months of 2022, selling over $3 billion worth of chips and taking up about 41% of the potato chip market during that timeframe. And the second and third-place finishers weren't even close — Ruffles sold about $1.5 billion during those years, while Pringles had around $1.2 billion in sales. It seems like Lay's motto of "betcha can't eat just one" really rang true for consumers.
Read More: https://www.tastingtable.com/1232908/lays-potato-chips-had-a-humble-start/
This location in Chamblee, Georgia is now a Lowe's Home Improvement Center.
LAY’S
POTATO CHIPS
Established Circa 1932
Lay's is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in the U.S. in 1932. Lay's has been owned by PepsiCo since 1965 and was eventually absorbed by Frito Lay.