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The Dirty Reason Why a San Antonio Tortilla Company Has “Sanitary” in its Name
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Mexican cuisine, though broadly popular in Texas today, has long been the target of denigrating epithets and imagery. Think “Montezuma’s revenge.” Or descriptions of, say, an enchilada platter as a heavy, greasy “gut bomb.” And let’s not forget Taco Bell’s talking chihuahua. A personal favorite is the wildly sensationalistic accusation in a 1910 El Paso Herald op-ed article that “Death Lurks In Tortillas.” For centuries, travelogues, newspaper dispatches, and government regulations associated Mexicans and their dishes with danger. Among the best documented victims were San Antonio’s chili queens. These women set up food stalls in the city’s plazas, including near the Alamo, as far back as the 1880s. At first, they were welcomed, garnering favorable mentions in travel guides and magazines. But local opinions changed. The vendors and their food were eventually viewed as potentially perilous to one’s health. Politicians regulated the chili queens out of business by the 1940s. And you can hear echoes of this history in a word that’s still used in the name of at least one tortilla business: “sanitary.”
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PepsiCo’s North American incubator programme awards top spot to upcycling snack startup
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Spudsy – which is on a mission to save one million imperfect sweet potatoes by 2021 – has been awarded the $100,000 grant from PepsiCo’s second annual North America Greenhouse Accelerator Programme.
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Lawyers fight dismissal request of Frito-Lay in case over cheddar and sour cream chips

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SANTA ANA, Calif. (Legal Newsline) – Class action lawyers have fired back at Frito-Lay’s allegation that their case over potato chips lacks any evidence.
The Desai Law Firm filed its response to Frito-Lay’s motion to dismiss on Aug. 21 in California federal court in a case that alleges bags of cheddar and sour cream-flavored Ruffles should have the words “artificially flavored” on their fronts.
“The Products’ label makes representations to noe of its ‘distinguishable characterizing flavors,’ cheddar cheese, through the orange colored chips, the block of cheese, the word ‘Cheddar’ and orange label,” the response says.

Class action lawyers are fighting to keep a case against Frito-Lay alive despite allegations their cases lack key evidence. The Desai Law Firm alleged the company's cheddar and sour-cream flavored Ruffles chips should have an "artificially flavored" claim, reported Legal Newsline.
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Mister Bee receives federal funds for project improvements
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PARKERSBURG — West Virginia’s only potato chip maker has received a federal loan financing for renewable energy systems and other improvements.
On Tuesday, officials announced the West Virginia Potato Chip Co. LLC, makers of Mister Bee potato chips, has received $250,000 from the United States Department of Agriculture Rural Development.
The project includes a new warehouse, a water recycler, a new energy-efficient fryer and potato washer, energy-efficient lighting and other energy-efficient equipment, said Mary Anne Ketelsen, owner of the potato chip company. The savings in energy and other costs will be more than $31,000 a year, she said.
The long-term viability of the company also is enhanced, Ketelsen said. Installations so far have already improved operations and resulted in additional employees, she said.
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You’ll Love These New ‘YAHS! - As In TORTIYAHS!®

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HANOVER, Pa.--(BUSINESS WIRE)--Utz Quality Foods, LLC., who repeatedly brings unique and flavorful innovation to its diverse snack food portfolio, is excited to announce its newest creation, Guacamole flavored TORTIYAHS!® tortilla chips.

Inspired by growing demand for avocado flavored foods, the Kitchen Specialists at Utz Quality Foods created something unique and different with Guacamole flavored TORTIYAHS!® tortilla chips. These Guacamole flavored ‘YAHS! can be eaten alone or dipped in salsa, they’re unforgettably tasty!
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Put It on Our Tab: Lay's Celebrates New Flavor Icons Chips with Cash Giveaway and $125,000 Donation to Beloved American Restaurants

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July 27, 2020

PLANO, Texas, July 27, 2020 /PRNewswire/ -- In these uncertain times, America can always count on Lay's to up the ante on flavor – now introducing Lay's Flavor Icons, perfectly recreating the taste of iconic restaurant dishes in potato chip form. To "return the flavor" and acknowledge the economic impact of COVID-19, Lay's has enacted a $25,000 Gratitude Fund for each restaurant as a thank you for their inspiration in the kitchen and ongoing support of their local communities.

Beginning today, fans can find Lay's Flavor Icons at retailers nationwide – and have a chance to win some cash of their own. Simply visit and enter the code from any marked bag (including other favorite Lay's flavors) now through September 10 for a chance to win $1,000.

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Cheetos releases official Mac n' Cheese as Kraft goes after breakfast market

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Mac and cheese is having a moment.
Earlier this week, Kraft
launched a contest for fans to win limited-edition boxes of the classic dish rebranded for breakfast, after it was revealed that parents have been serving mac and cheese to their children for breakfast during the pandemic.
Now parents can have more interesting flavors to choose from for their kids' first meal of the day.
On Wednesday, Cheetos -- owned by PepsiCo -- announced it was releasing its own flavors of mac and cheese.
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Premier Lacrosse League Team with Utz Quality Foods
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LOS ANGELES, CA (July 16, 2020) - The Premier Lacrosse League (PLL) announced today a partnership with Utz Quality Foods, LLC ahead of the upcoming PLL Championship Series, starting on July 25th.
During the PLL Championship, PLL and Utz
® will launch the #PLLWatchParty, where fans will be able to submit unlimited personalized photos while watching the Championship Series matchups to be featured on both PLL and Utz social channels. Fans will also have a chance to win exclusive Utz® merchandise and Utz® snack packs. Utz will be selecting 52 winners throughout this summer’s Championship Series so the 52 second shot clock starts now!
Fans can enter unlimited personalized photos while watching the Championship Series and fans have a chance to win Utz® & PLL merchandise and 52 Utz® & PLL snack packs. To enter, visit  No purchase necessary.  Must be 18+.  Entry ends on 08/09/2020.  View official rules and alternative means of entry at  Void where prohibited.
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Campbell's Late July brand takes over 'Summer on Spotify' playlists
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  • Campbell Soups snack brand Late July this month is taking over "Summer on Spotify" playlists as part of its first national advertising campaign, per information shared with Mobile Marketer. The campaign on the streaming platform includes an audio spot.
  • Expanding on its "Bring Out the Good Chips" campaign, Late July's advertising will appear among the "Summer Party," "Summer BBQ," "Your Summer Rewind" and "New Music Friday" playlists. Summer-themed playlists have seen a 245% surge in recent weeks.
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PEACASA Protein-Packed Chickpea Chips

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Peacasa, a Canadian snack company announced the next phase of growth to bring an all new healthy snack option to the market in 2020. Founded by Canadian youth entrepreneurs and recent University of Ottawa graduates, Peacasa is preparing for an official launch of its 100% Chickpea based chips in Sea Salt and Mediterranean Herb flavors.
Made from five simple ingredients including chickpea flour, high-oleic sunflower oil, extra-virgin olive oil, sea salt, and black pepper, Peacasa Chickpea Chips have 8 grams of protein; 2x more than potato or corn chips, as well as 4g of fibre, and are grain-free, gluten-free, vegan, and non-GMO.
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New Lay’s chips feature flavors of five US restaurant dishes
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Rebekah Schouten

PLANO, TEXAS — In a time where restaurant visits and travel are infrequent at best, PepsiCo, Inc.’s Frito-Lay North America business unit is allowing consumers to experience the flavors of five US restaurant dishes from the comfort of home.
Lay’s is launching Flavor Icons, a new line of limited-batch potato chips inspired by dishes served at restaurants across the United States: Lay’s Nashville Hot Chicken, inspired by Party Fowl in Nashville; Lay’s Kettle Cooked New York Style Pizza, inspired by Grimaldi’s in New York City; Lay’s Philly Cheesesteak, inspired by Geno’s Steaks in Philadelphia; Lay’s Wavy Carnitas Street Taco, inspired by El Torito in Los Angeles; and Lay’s Chile Relleno, inspired by Cocina Azul in Albuquerque, NM.
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Doritos Seeking Fans To Create Ad For Chance To Air During Return Of NFL Kickoff Weekend
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PLANO, Texas, July 15, 2020 /PRNewswire/ -- For a decade, Doritos' "Crash the Super Bowl" gave consumers the opportunity to create Doritos Super Bowl commercials — which opened doors and elevated careers for countless aspiring filmmakers. Doritos is today reviving that same spirit with "Crash from Home," an opportunity for consumers to be part of the highly anticipated NFL Kickoff weekend during Week 1 games on Sunday, September 13… with $150,000 on the line.
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SnackMagic brings small brands directly to consumers
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As more snack-loving consumers turn to quick bites in place of a meal, a direct-to-consumer start up launched this spring is hoping to help shoppers uncover hidden brands in a space where there is no shortage of products from which to choose.
The website, SnackMagic, offers hundreds of different options across 14 different categories with brands that change weekly. Some come from established companies, like sparkling water Topo Chico from Coca-Cola or Tate's Bake Shop sold by Mondelez International, but much of what the site peddles are "off-the-beaten path" brands new to the marketplace, Shaunak Amin, founder and CEO of SnackMagic, told Food Dive. The idea is to give these largely unknown brands a chance to tell their story and introduce themselves to customers, he said.
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PepsiCo's results beat as lockdowns boost snack sales
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(Reuters) - PepsiCo Inc PEP.O beat analysts' estimates for quarterly revenue and profit on Monday, as people stocked up on its snacks including Tostitos, Cheetos and Doritos before hunkering down in their homes due to coronavirus-related restrictions.
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Exclusive interview: Q&A with Orbital Insight, on the potato chip industry during the COVID-19 pandemic
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Snack Food & Wholesale Bakery was recently able to talk to Dr. James "Jimi" Crawford, founder and CEO of Orbital Insight, Palo Alto, CA, about how the COVID-19 pandemic has affected the potato chip industry.
Liz Parker: How has the COVID-19 pandemic disrupted the potato chip supply chain, including product focus and worker shifts?
James Crawford: In times of uncertainty and crisis, many people turn to comfort foods, whether they be nostalgic treats from childhood or something that provides a satisfying crunch. During the pandemic, consumers have also stocked up on cheaper staples that have a long shelf life. As a result, COVID-19 has boosted Americans’ snack consumption: sales of Frito-Lay’s are up 30 percent, and polls show 42 percent of people are eating more snack foods since the pandemic began.
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PepsiCo revenue falls 3% as pandemic hits beverage sales but boosts snacks business
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  • PepsiCo’s net sales fell 3.1% during the second quarter.
  • Excluding items, the company earned $1.32 per share.
  • Pepsi reported falling organic sales for its North American beverage unit, but Frito-Lay and Quaker Oats saw organic revenue growth.
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Frito-Lay Announces $200 Million Expansion, 120 New Jobs
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  • Governor Brian Kemp recently announced that Frito-Lay, a division of PepsiCo and a leading snack manufacturer, will expand its operations in the City of Perry, town of Kathleen, creating 120 new jobs and investing $200 million in the Houston County project
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Doritos Joins the Movement to Amplify Black Voices

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Doritos said it is working in partnership with the Black Lives Matter movement to identify Black artists in the fight against racial injustice.
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Frito-Lay gears up for the biggest week of the year for salty snack sales

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The lead-up to the Fourth of July is historically the biggest week of the year for salty snacks in the States and PepsiCo's Frito-Lay anticipates sales to be on a par with previous years, despite the challenges around the coronavirus outbreak.
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Utz® and Zapp’s® Add a New Twist on Classic Snack Food Flavors!

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MEMPHIS, Tenn.--(BUSINESS WIRE)--Monogram Foods has entered into a licensing agreement with Utz® and Zapp’s® brands to launch a line of unique and different take-home hot appetizers. Consumers can now enjoy their favorite flavors in hot appetizers, available in the frozen appetizer section of leading retailers.
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Campbell’s Late July Snack Brand Debuts First National Campaign
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The company's snack division has grown 9% during the pandemic
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Potato Chips Industry Report 2020: Increasing Expenditure on Savoury Snacks Worldwide

DUBLIN, May 1, 2020 /PRNewswire/ -- The "Potato Chips Market Growth, Trends and Forecast (2020-2025)" report has been added to's offering.
The global potato chips market is forecast to witness a CAGR of 4.4% during the forecast period, 2020-2025.
Product variety, a mix of regional snacks flavors, changing consumer lifestyles and growth in distribution channels are major factors contributing to increasing sales of potato chips across the globe.
The introduction of healthier alternatives, like the low-fat and low-sodium chips, in the emerging markets also influencing the growth of the potato chips market.
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Chifles unveils better-for-you potato chip alternative

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MIAMI — A new better-for-you, plant-based potato and tortilla chip alternative is arriving in the snack aisle.
Chifles, a maker of plantain chips, is introducing Plantain Shells, containing 30% less fat than traditional potato chips, the company said. The certified kosher snack is vegan, gluten-free and features a golden hue and crisped curvatures that allow for dipping and topping.
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ParmCrisps Launches Protein-Packed Snack Mix

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Wednesday, March 18th, 2020
Those of us who snack, we snack hard. And that means the snacking-conscious consumer is after the best of the best. Following our collective instincts, we find ParmCrisps, which recently unveiled its latest snacking innovation: ParmCrisps Snack Mix. The Snack Mix contains Original ParmCrisps, almonds, pistachios, and cashews and will be available in Ranch and Smoky Barbeque flavors.
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Bushnell plant closing as Kitchen Cooked merges with Utz

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BUSHNELL — Kitchen Cooked Chips is planning to close its Bushnell facility after more than 40 years in the city.
According to Paul Blackhurst, a representative at Kitchen Cooked, the closure is part of an acquisition by Utz Quality Foods, a large, independent snack food brand based in Pennsylvania.
He said the decision to merge with the larger brand was in part to help the company become “more competitive in the marketplace.”
The shuttering of the Bushnell plant will not take place immediately, but over several months as production moves out of the facility. The transition is expected to affect about five employees. Blackhurst said the company plans to transfer the workers to another facility.
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Taco Bell expands potato chip line with keto-friendly cheddar snacks

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IRVINE, California (WABC) -- Attention cheese and keto-friendly fans!

Taco Bell is launching a new line of potato chips called cheddar crisps.

The company says the snacks are keto-friendly, gluten-free and vegetarian. They come in three flavors inspired by Taco Bell's sauces: Nacho, Mild Sauce and Fire Sauce.

They are currently sold at participating 7-Eleven stores and Kroger locations.

Taco Bell says they plan to expand via Amazon as well.
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Chifles unveils better-for-you potato chip alternative

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Chifles products are sourced from plantains “that look ugly and taste delicious. This helps divert perfectly good produce away from landfills and into our pantries,” the company said.
Each 28-gram serving of Chifles Plantain Shells contains 150 calories, 3 grams of saturated fat, 125 mg of sodium and 0 grams of sugar. The chips come in 8.5-oz bags.
“The launch of this product is the perfect synthesis of chip and function, and the perfect bridge between cultures,” said Antonio Rivas Jr., president of Chifles. “The new plantain shells offer much more than just another option in snacking. It’s a fan-favorite selection that you can enjoy in brand new ways.”

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NBA All-Star Endorses Ruffles In Frito-Lay ‘Chip Deal’

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Plano, Texas-based Frito-Lay started the year with a rush of news, announcing new products as well as, for the first time, a new product created in partnership with an athlete.
The “Chip Deal” Frito-Lay announced last summer with six-time NBA All-Star Anthony Davis to endorse Ruffles has yielded a new chip flavor: Lime & Jalapeño. Davis joined Ruffles recently in Los Angeles at an exclusive gathering where more than 300 guests were among the first to taste the new product.
“The Chip Deal is transcending the notion of traditional athlete endorsement deals: pairing Anthony Davis’ commitment to impact beyond the court and bringing fans something unprecedented from a potato chip brand,” said Sadira Furlow, VP of marketing for Frito-Lay North America. “With the launch of Ruffles Lime & Jalapeño, we translated Davis’ energy and originality into an incredible potato chip flavor that is undoubtedly one of the most innovative flavors in Ruffles history.”
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Calling All Cheese Lovers! Introducing New Taco Bell® Cheddar Crisps

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IRVINE, Calif., Feb. 25, 2020 /PRNewswire/ -- Cheesy, crunchy and craveable isn't just limited to Taco Bell restaurant menus – the brand's newest item is hitting shelves at participating U.S. 7-Eleven and Kroger locations and will soon be available through online retailer, Amazon. Building on the success of hot sauce inspired Tortilla Chips launched in 2018, Taco Bell's new Cheddar Crisps are sure to shake up snacking with the bold Taco Bell flavors fans know and love.
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Lay's Partners With NBC'S "The Voice" And Coach John Legend To Debut Team Of Flavors Sure To Make Chairs Turn
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PLANO, Texas, Feb. 24, 2020 /PRNewswire/ -- When fans tune into Season 18 of NBC's "The Voice" this spring to discover the newest talent to hit the stage, they'll also discover an assortment of delicious new chip flavors from the Lay's® brand. Lay's Cheddar Jalapeño, Lay's Poppables® Sea Salt & Vinegar, and Lay's Kettle Cooked Flamin' Hot® all joined Team Lay's earlier this year – and to celebrate Lay's partnership with "The Voice," the brand is also re-introducing Lay's Crispy Taco and Lay's Wavy Fried Green Tomato chip flavors, available for a limited time only.
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Meet the Purpose-Driven Brands in PepsiCo's Second Annual North America Greenhouse Program
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PURCHASE, N.Y., Feb. 6, 2020 /PRNewswire/ -- PepsiCo announced today the ten emerging food and beverage brands that will join its second annual North America Greenhouse program. Each of the participating startups will receive $20,000 in grant funding and participate in a six-month business program designed to accelerate their growth through personalized mentorship.  
The 2020 PepsiCo North America Greenhouse program is designed to support emerging entrepreneurs and brands in the food and beverage industry. PepsiCo mentors from brands including KeVita, Stacy's and IMAG!NE will address marketing, distribution, manufacturing, supply chain, packaging, label claims, fundraising, and overall challenges related to growing a business.
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Zapp’s® Potato Chips Dare You - Tempt Your Fate and Your Taste Buds!

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GRAMERCY, La.--(BUSINESS WIRE)--Born in the spirit of New Orleans and Voodoo healer Marie Laveau, Zapp’s® Evil Eye™ potato chips peer into your soul with the reverie of a mysterious, intense stare. In the 1800s, Laveau’s evil eye cast fear, mystery, and hexes into the hearts of the nefarious and noble of New Orleans. And in that spirit of awe comes Zapp’s® Evil Eye™ potato chips. A mild heat underlies the punch found in Evil Eye™, with a flavor and hearty crunch that makes you wonder what you’ve gotten yourself into. But don’t worry—the evil eye legend is just that, a legend.
And yet what you’ll find in Zapp’s® Evil Eye™ potato chips are what you also find in Zapp’s® Voodoo™ potato chips: a conundrum of flavors that lives up to the sights, sounds and soul of New Orleans.
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PepsiCo earnings top estimates, but 2020 outlook below Wall Street expectations

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PepsiCo on Thursday reported quarterly earnings and revenue that topped analysts’ expectations after strong performances by its North American beverage and snack divisions.
But investors focused on the company’s forecast for 2020, which was weaker than analysts had expected, and shares rose less than 1% in premarket trading.

Here’s what the company reported compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv:
  • Earnings per share: $1.45, adjusted, vs. $1.44 expected
  • Revenue: $20.64 billion, vs. $20.27 billion expected
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DETROIT, MI – Better Made Snack Foods has received a “Testimonial Resolution” from the Detroit City Council for 90 years of “Better Chips in the City of Detroit”. The resolution praises Better Made for the company’s 90-year commitment to the City of Detroit, using potatoes sourced from Michigan farmers as much as possible, global shipping of snack foods from one facility located in Detroit, and the company’s charitable endeavors.
“It is truly an honor to receive this Testimonial Resolution from the City Council,” says Sam Cipriano, CEO of Better Made Snack Foods. “Our family made a commitment to Detroit 90 years ago and we’ve honored that commitment by keeping our roots here and growing our facility as needed. Many of our employees are from Detroit, and are the heart and soul of our company.”
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Frito-Lay U.S. Snack Index Reveals Nearly All Super Bowl LIV Viewers Expect Snacks for the Big Game
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PLANO, Texas, Jan. 22, 2020 /PRNewswire/ -- As fans prep their platters for the Super Bowl, Frito-Lay today announced findings from its latest U.S. Snack Index, a poll focused on Super Bowl snacking habits, and the results are clear – snacking is an essential part of the game day experience as nearly eight in 10 Americans expect snacks, such as chips and pretzels, to be available at a Super Bowl event.
Retail sales data shows Super Bowl Sunday is the biggest day of the year for salty snacks, generating approximately $520 million in one day. Historically, Frito-Lay produces approximately 600 million pounds of snacks in the six weeks leading up to the game – nearly 20 percent of its annual snack production – and more than 67 million pounds of snacks the week of Super Bowl.
Potato chips and tortilla chips are the most sought-after snacks with 70 percent of Super Bowl watchers – up four points from the 2019
U.S. Snack Index – expecting potato chips to be available at a Super Bowl event, followed by tortilla chips (54 percent vs. 52 percent in 2019).
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PepsiCo To Achieve 100% Renewable Electricity In The U.S.
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PURCHASE, N.Y., Jan. 15, 2020 /PRNewswire/ -- Some of America's favorite snacks and beverages – from Lay's and SunChips to bubly, Gatorade and Pepsi – will soon be made using electricity from renewable sources, such as wind and solar. PepsiCo, Inc. (NASDAQ:PEP) today announced plans to achieve 100% renewable electricity for its U.S. direct operations this year. The U.S. is the food and beverage company's largest market and accounts for nearly half of its total global electricity consumption.
PepsiCo's efforts in the U.S. build upon its global progress in switching to renewable electricity around the world. For example, nine countries in PepsiCo's European direct operations already meet 100% of their electricity demand from renewable sources. Additionally, in 2018, 76% of the electricity needs of the PepsiCo Mexico Foods business were delivered via wind energy.  
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PepsiCo introduces new snacking combo with Cheetos Popcorn
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PepsiCo’s convenient foods division Frito-Lay North America has launched Cheetos Popcorn, with the aim of creating a new snacking experience.  
The launch marks the first time that popcorn has been infused with ‘cheetle’, a term trademarked by Frito-Lay to describe the orange cheese dust.
Available in stores nationwide, PepsiCo has combined the “iconic Cheetos seasoning with one of America’s snacking favourites, swapping the butter and salt for the cheesy and spicy flavours fans know and love”.
The ready-to-eat bags are available in two flavours: cheddar and flamin’ hot.
According to Frito-Lay, Cheetos Popcorn “creates a new snacking experience that pairs the classic taste of popcorn with an added boost of cheesy, spicy and flavourful fun from Cheetos”.
“We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honour, and we’re always looking for ways to help them step up their snacking game,” said Brandi Ray, senior director of marketing at Frito-Lay North America.
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Campbell’s Goes Veggie, Gluten-Free and No-Grain With New Products
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In recent weeks, the Campbell Soup Company has introduced several on-trend, health-conscious versions of its most popular snacks, a sign of continuing pressure in the CPG industry to keep up with consumer demand for more nutritious options.
The latest is Campbell-owned Late July, unveiling a grain-free tortilla chip made with tigernut flour. The product comes in two flavors: sea salt, and sea salt and lime. The brand is also debuting a line of organic potato chips offered in sea salt, BBQ, and salt and vinegar varieties. All products are scheduled to appear on shelves nationwide later this March.
“In food, expectations are higher than ever,” Janda Lukin, CMO of Campbell’s Snacks division, told Adweek. “We want food that has simple, clean ingredients, but zero taste trade-off.”
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Retailers could lose out on billions in online alcohol sales, report says
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Dive Brief:
  • Online alcohol sales from grocery stores grew from $87 million in 2017 to $295 million in 2019, according to a report by Rabobank. Last year, online beer sales in the channel grew 120%, while wine grew just under 100% and spirits grew by nearly 150%.
  • However, the financial firm estimates grocers could have sold as much as $1.8 billion in online wine, beer and spirits if sales share in the channel matched that of in-store.  According to Rabobank, alcohol accounts for less than 1% of online sales versus between 5% and 6% of store sales.
  • Rabobank forecasts grocers could lose up to $3.7 billion in online alcohol sales over the next three years if they don’t improve merchandising and availability.
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Flamin’ Hot Limon, ‘Cooler’ Ranch Doritos Debut
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Plano, TX — Frito-Lay North America, Inc. is extending its Doritos line with Flamin’ Hot Limon and enhanced Cool Ranch varieties, according to the snack maker.
Both flavors come in 9.75-ounce- and 2.75-ounce bags, which have SRPs of $4.29 and $1.89, respectively.
The new spicy Doritos leverage the signature heat of Frito’s Flamin’ Hot line but with a tangy twist, while the new Cool Ranch chips feature “even more cool ranch flavor,” according to the company.
“Doritos is known for making bold, innovative moves — whether it’s new movie partnerships, e-sports tournaments, an ad without logos, and of course new flavors,” says Leslie Vesper, senior director of marketing, Frito-Lay North America. “The release of Doritos Flamin’ Hot Limon and the revamped Doritos Cool Ranch are two entirely new ways for fans to enjoy our beloved legacy flavors.”
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Premier Protein Co-Founder Launches New Delicious Keto Diet Snacks
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SAN DIEGO, Jan. 7, 2020 /PRNewswire/ -- Lance Rankin, one of the original co-founders of Premier Protein, announced today the launch of Genius Gourmet, a Keto snack company with a delicious line of Keto shakes, Keto chips and Keto bars.
"We saw an opportunity in the Keto space that wasn't being addressed. Consumers are looking for snack products that provide true Keto nutritionals and deliver a world-class taste," commented CEO, Lance Rankin. "We partnered with one of the top manufacturing facilities in the world and came up with a line of Keto snacks that are increasing in popularity among the Keto community."
These new on-the-go snacks provide high-quality fats rather than sugar while focusing on moderate protein. "The initial response to the Genius Gourmet brand has been overwhelming. Consumers and industry executives have been impressed with the overall brand look and appealing taste."
The Genius Gourmet Keto Bars have already started shipping to consumers and retail chains and the much-anticipated Keto protein chips and Keto shakes will be available Q1, 2020. The Genius Gourmet Keto Bars are now available on and will be available at the following retailers in 2020:,,,; HEB and over 300 Maverik's locations.